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:: Monday, October 20, 2003 ::
Harvard Business Review have published an interesting fictional case-study about a company trying to deal with a Blogger who works for them. "Glove Girl" is generating huge amounts of interests in some of the companies older product lines – to the point that the launch of a new product launch at a trade show is poorly attended due to the Blogger talking in another room – but at the same time has slandered a customer who they were hoping to sign a huge deal with. It throws up lots of good points about the pro’s and con’s of Blogging as a marketing tool and the industry analysis that follows it goes on to explain how Blogging could be used to a companies advantage by publishing a company blog that a large number of employees could all post to thus insuring consensus opinion (although I can’t see this making interesting reading for many companies). One anaylsis of the study is by the CEO of Groove Networks and includes a link to the companies weblog policy, which is not viewable but is highly ranked by Google, I wonder if that was meant to be printed?
I tried searching for any other company that has a published weblog policy but Groove Network was actually the only one that shows up in the search!
The article itself isn’t available online but you can pay $6 to download a pdf (yeah right!). It’s written by Halley Suitt who explains a bit about it on her blog, Halley’s Comment, and suggest that she may post a scan if she can. I would expect she’s been told in no uncertain terms that she shouldn’t.
The points raised worthy of further discussion within a company thinking about this are summarised by Bill Johnston.
Be careful when searching for "Glove Girl", you might find something like this!
:: Dan 20.10.03 [Arc] [0 comments] [links to this post]::
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