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:: Monday, April 23, 2007 ::
Product Displacement
"Is this the definition of petty?" asks Grom as BA cut a shot of Richard Branson and a Virgin Atlantic tail fin from the in-flight version of Casino Royale. On the one hand I don't have a problem with removing of product placement from films as I hate seeing it in there in the first place, and the Bond films in particular are terrible for it. But if individual corporations are editing their own cuts how long will it be before someone decides to start adding ads rather than just taking them away?
It's already possible; just watch any TV ad for products that go by a different name in the US. Along with the poor accent dubbing you'll also notice the product they are holding has a brand name or logo slightly altered and it doesn't quite track the movement properly. Frosties are the first example to come to mind for doing this. This practice is even more common in non-English speaking countries.
Newspapers are already seeing the benefits of more-valuable, better-targeted ads for online readers. How long before other media move the same way, with audience specific product placement? And at what point is artistic intent compromised? To be honest I think it has been already, but it's only going to get worse.
:: Dan 23.4.07 [Arc] [0 comments] [links to this post]::
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