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:: Wednesday, January 02, 2008 ::

Cheese Dreams

When discussing cheese-dreams earlier today someone mentioned this article, Sweet Dreams Are Made Of Cheese, from the British Cheese Board. It's over two years old but still the first Google hit for "cheese dreams."

I've never held with the popular myth that cheese gives you nightmares but do feel that it can give me freaky dreams. In fact, I quite enjoy some late night cheese nibbling for that very reason. It seems that the pun happy British Cheese Board – whose aim is to "increase consumption of cheese in the UK" – has come to the same conclusion, based on some fairly unscientific and marketing department friendly testing. For a start, no control group was used, which invalidates everything.

That point aside, the article is worth reading for the snippets of dreams people have described quoted in the text. For example, "Cheddar eating participants tended to dream of celebrities ... and one lucky girl helped to form a human pyramid under the supervision of Johnny Depp."

'Human pyramid' eh? Under Johnny Depp you say? Hmm. I'm sure marketing can clean that up a little.

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:: Dan 2.1.08 [Arc] [1 comments] [links to this post] ::
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Comments:
Read the title of this and thought you may have been blogging about the delights of fried cheese sandwiches - alas, no luck, but a cool post nonetheless!
Looking forward to the next London gig, whenever it may be!
 
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