:: GussetBLOG ::

:: Wednesday, January 23, 2008 ::

Gusset Anxiety

You don't expect to see the phrase "widespread gusset anxiety" in the Guardian everyday, but it was there yesterday, when quoting Jeremy Paxman nonetheless.

Paxman raises smalls problem with M&S [full text]

Quote:

Jeremy Paxman, the Newsnight anchor famous for grilling cabinet ministers and airing his robust opinions on subjects as diverse as the future of broadcasting and the latest entries in Who's Who, has now voiced his dissatisfaction on another matter of importance to the nation: Marks & Spencer underpants.

The broadcaster is so concerned about the declining standards of men's underwear that he has written to Sir Stuart Rose, the chief executive of M&S, detailing his "anxiety" about its gussets, which he said no longer offered "adequate support".

"Like very large numbers of men in this country, I have always bought my socks and pants at Marks & Sparks," he wrote. "I've noticed that something very troubling has happened. There's no other way to put this. Their pants no longer provide adequate support. When I've discussed this with friends and acquaintances it has revealed widespread gusset anxiety. I do feel that someone should take up this mighty battle.

I have to say I'm with him on this, on two counts:
1. I also buy my underwear in Mark's and its quality has been declining over the years, and
2. It gets the word 'gusset' in the broadsheets.

[via lmg]

Labels: Fashion, Gusset, Humour, News, Politics

:: Dan 23.1.08 [Arc] [1 comments] [links to this post] ::
...

Comments:

In answer to all the fuss caused by Jeremy Paxman's comments to M&S's Stuart Rose concerning his gusset anxiety around the lack of support and quality of their underwear and the job that they do for him, I would like to make the point that you generally get what you pay for in this world. This has always been the case and remains one of lifes golden rules. If you pay peanuts then... etc.

I, as joint owner of Sunspel, would challenge anyone to trial a pair of our underwear and not agree that they have recieved the most comfortable underwear you can get. We have been making underwear in Long Eaton, Derbyshire for the last 150 years and therefore know a thing or two about it. We have made it for all sorts including Johnny Depp, Liam Gallagher, Anthony Hopkins, Daniel Craig as James Bond, Levis 501's Nick Kamen, even Cyril Smith and Prince Charles.

It is not a simple thing to get right, however years of experience gives our designers a unique, almost boffin-like insight into the essentials of fit and fabric quality. Sunspel's unique fabrics have been created for softness, lightness and strength - all 100% long staple Egyptian cotton.

To back up this claim if you follow the link http://www.sunspel.com and use the voucher code paxo-challenge, we will offer you a 50% discount on any of the underwear or t-shirts we sell, including all those made for Casino Royale - try it out and see for yourself what Paxo is missing.

# posted by  Dominic : 24/1/08 12:36 PM

 

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